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Brazil is accelerating its ESG y carbon neutral strategy by unveiling a landmark $2 billion blended-finance initiative aimed at restoring 1 million hectares of degraded land. As part of the country’s Eco Invest Brazil program, this effort stands to become the world’s largest land restoration project and a major step in Brazil’s ecological transformation.
The auction-based initiative, officially backed by the Ministries of Finance, Agriculture, and Environment, will combine $1 billion in public capital from Brazil’s Climate Fund with a required 1.5x leverage from private investors. To participate, banks must contribute at least $500 million in private capital, with 60% of this investment sourced from international markets. This structure aims to de-risk private investment while attracting global institutional finance.
According to Treasury Secretary Rogério Ceron, the program represents “enormous international appeal,” highlighting the potential for broad global engagement. A decree expected this week will allow financial institutions 45 days to submit proposals, with the auction winners determined by the highest private leverage commitments.
This initiative supports Brazil’s National Program for the Conversion of Degraded Pastures, a 2023 policy to boost agricultural productivity without contributing to further deforestation. It aligns with the country’s broader sustainability agenda by emphasizing food security, climate resilience, and biodiversity protection.
The auction is designed not only to meet Brazil’s land restoration goals but also to attract scalable ESG investments into emerging markets. With the potential to blend public policy impact and private capital efficiency, Brazil’s model could set a new global benchmark for climate-aligned finance.
By tying land rehabilitation to sustainable development, Brazil reinforces its commitment to an ESG-focused, low-carbon future while offering investors an opportunity to back meaningful environmental change at scale.
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