A recent survey by Morgan Stanley highlights a significant shift towards sustainability and Environmental, Social, and Governance (ESG) considerations among investors. The “Sustainable Signals” survey, targeting institutional investors, reveals an increasing commitment to integrating sustainability into investment strategies. 

The survey results indicate that a substantial 79% of investors now consider sustainable investing as an essential factor in their decision-making processes, reflecting a growing trend towards prioritizing ESG criteria. This marks a notable increase from previous years and underscores the rising importance of sustainability in the financial sector. 

One of the key findings of the survey is that 84% of respondents believe that integrating ESG criteria leads to better long-term performance. This perception is driving more investors to adopt sustainability strategies, viewing them not just as ethical imperatives but as financially prudent moves. The survey also highlights that climate change remains a critical concern, with 85% of investors acknowledging its potential impact on their portfolios. 

Furthermore, the survey indicates that investors are increasingly seeking more comprehensive and transparent ESG-related data to inform their investment decisions. Over 60% of respondents expressed a need for improved ESG reporting and disclosure from companies, emphasizing the demand for greater accountability and clarity in this area. 

Morgan Stanley’s findings suggest that sustainable investing is no longer a niche consideration but a fundamental component of mainstream investment strategy. As ESG issues continue to gain prominence, investors are recognizing the dual benefits of addressing environmental and social challenges while also achieving robust financial returns. This trend is expected to accelerate, with sustainability strategies becoming increasingly integral to the investment landscape. 

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https://finance.yahoo.com/news/morgan-stanley-sustainable-signals-survey-120000261.html 

https://www.morningstar.com/news/business-wire/20240520307646/morgan-stanley-sustainable-signals-new-survey-shows-value-creation-drives-corporate-sustainability-strategies-globally